Five years of celebrating moms with greeting cards at Target!
3 min read

Five years of celebrating moms with greeting cards at Target!

For the fifth year in a row, we’re partnering with Target to offer an assortment of Minted Mother’s Day Greeting cards to help customers celebrate the mother figures in their lives. Based on the fantastic sales at Target in 2021, Minted was awarded more than double the space in 2022. This means we’re able to bring 89 of your incredible designs to Target for this Mother’s Day season!

Our assortment includes 70 new picks in addition to 19 cards we’ve continued on from last year. Don’t forget to stop by your local Target to see the work of our winners and pick up a card for Mom!

We want to give a special shout out to Minted’s Supply Chain team, who saved the day, overcoming major challenges in international shipping to get our cards to Target stores on time.

Putting Mom front and center: a Target endcap featuring Minted Mother's Day cards!

Launch & Distribution

These cards are already available in stores! You can locate the collection in most Target stores both on a prominent front endcap (see photo above) and in the Minted section of the Greeting Card aisle. In 30% of stores, you’ll find an additional Minted feature on a second endcap in the back of the stationery department. These displays will remain in stores until the day after Mother’s Day, but please note that setup and availability can vary store-to-store.

If you find Minted cards in your local Target, we encourage you to share your Mintiespotting find in the #community-mintiespotting Slack channel and on social media. Be sure to #MintedArtist!


Congratulations to Target’s 2022 Mother’s Day picks!

Earnings for Artists

As always, artists in this program will earn ongoing commission on Minted’s qualified wholesale sales, according to our standard commission payment schedule). If a copywriter is used, artists and copywriters will equally split the 6% commission - resulting in 3% for the writer and 3% for the artist.

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