Decking the halls with new greeting cards (and more!) in Target stores
4 min read

Decking the halls with new greeting cards (and more!) in Target stores

For the fifth year in a row, Minted holiday greeting cards have returned to Target, along with lots of newness in Target stores! In addition to holiday greeting cards, we’ve reintroduced a gifting endcap featuring Minted holiday cards and gifting products. As part of this year’s holiday greeting card assortment in Target, we’ve also launched money holder cards - cards with a space for the sender to include money or a gift card.

Like last year, we are offering both single holiday greeting cards and holiday boxed cards under the Minted brand at Target. We sourced designs from our existing Minted collection as well as from previous Challenge submissions to create these exciting new assortments.

Single holiday greeting cards will be located in the greeting card aisle and/or an endcap in the greeting card department, and holiday boxed cards will be sold in the Wondershop (rear seasonal) area in Target stores.

Minted's Target holiday endcap, including both holiday greeting card and gifting products by Minted artists

The return of tasteful embellishments

Last year, we tested tasteful embellishments on holiday cards,  ranging from 3D cutouts and pom poms to real glitter and gems. This year, we're carrying a new assortment of embellished single holiday greeting cards in Target stores, as well as embellished boxed cards on Target.com!

Additionally, a subset of holiday boxed card designs from previous assortments will be sold online at Target.com.

Introducing Minted holiday gifting!

In addition to greeting cards, we are also introducing a brand-new assortment of holiday gifting products at Target! The assortment includes gift bags, wrapping paper, gift tags, and stickers. These Minted-branded holiday gifting products will be sold in 750 Target stores on a premium endcap in the stationery department, along with a small selection of holiday greeting cards.

Get a sneak peek of some of these new gifting products below!

A sneak peek of some of the beautiful Minted gifting products that will be sold in Target stores: gift bags, gift wrap, foil-pressed gift tags, and a set of holiday gift stickers! 

Both greeting cards and holiday gifting products are beginning to launch in stores, and will be sold through the holiday gifting season (end of December), although timing may vary from store to store.

Congratulations to all of the artists selected by Target!

Target’s single holiday greeting card picks:

Target’s holiday boxed card picks:

Target’s holiday gifting picks:

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